Establishing startups is one thing. Growing them, however, is another story altogether. No matter how great they are, products alone aren’t enough to push them to successful paths. Here’s a not-so-fun fact for you: 90% of startups crumble, typically during their first year.
The question is: how can startups grow? What’s going to give them the extra push they need?
Startups need marketing just as much as quality products. Think of the former as gas: how will your venture run if you don’t fuel up? Your business needs an audience, so go and work for one if you want to see success.
Marketing brings many things to the table for your startup business. Feast your eyes on these benefits before you start creating your marketing plan.
Benefit #1: Marketing is a time-saver.
We all know running startups eat up a ton of time. Do you feel like you’ve spread yourself too thinly daily? Get your products out to your target market faster by engaging in marketing tactics!
Hit quotas and figure your audience out with practical strategies while you keep with your daily management duties. We suggest implementing these time-saving solutions for your marketing efforts:
- Scheduling
Avoid juggling dates and deadlines by organizing marketing tasks in batches. They’ll be much easier to complete when broken down into manageable chunks.
- Calendar setting
If you have a schedule on lock, mark those dates on your marketing calendar! Planning becomes less stressful if you have one in your arsenal.
- Templated posts
Do you have specific sizes and formats to follow? Make postings quicker by using templates! You won’t have to tinker around with dimensions again.
- Automated platforms and processes
Manual updates can be quite a drag. Speed things up by employing platforms and tools that allow automation. Setting them up will take some time and effort on your part, but they’re 100% worth it.
Benefit #2: Your name gets out to the public.
Effective marketing makes your brand and offers hard to forget in customers’ minds. While having great products and services helps significantly in this regard, so do clever branding strategies. Back up your excellence with equally compelling marketing!
We recommend these practices to get your startup’s name to clients:
- Website building
Companies can’t have an online presence without websites. Even brick-and-mortar establishments need them! Never underestimate the power of online selling—if people know you’re online, they will find you.
- Search engine optimization (SEO)
Digital marketing isn’t complete without a dose of SEO. Optimize your website and get people looking for you through relevant keywords.
- Social media marketing
Around 3.6 billion people worldwide are active social media users. That’s a pretty big number, right? Take advantage of that statistic and build online profiles! Even the world’s biggest companies know how powerful this practice is.
- LinkedIn posts
In recent years, LinkedIn’s become a popular platform for original content sharing. Professionals have interests, too, so appeal to that by posting organic content that’ll get them interested.
Benefit #3: Customers will come to and stay with you.
Marketing builds brands through strategic information dissemination that catches the masses’ eyes. Once people get wind of you, they’ll get curious about what you bring to the table. And if they like what they see, you’ll catch them hook, line, and sinker. If you consistently deliver, don’t be surprised to see your customers stick around.
Expand your network by handing out business cards! It may be an old practice, but it’s still effective today. Their compact size makes them easy to pass around, becoming a handy marketing tool in the process. Get creative with designs while maintaining brand consistency.
Benefit #4: Brand reputation builds up.
As your marketing efforts build up, so does your startup’s reputation. And if your reputation enhances, your sales numbers will reap the benefits. Carve out a credible one through excellent communication while delivering top-of-the-line services!
Building your brand on digital platforms means countering motivated and negative publicity that might be getting fed by competitors. This means that you need to take help from a specialized agency to take down negative content. This will help you protect your brand’s reputation in front of your customers.
Benefit #5: Sales will rise.
Once your startup is on your target market’s radars, the chances of selling your products and services will increase. This visibility will eventually lead to other people finding out about you, potentially gaining their interest. Get people buying and availing of your offers by marketing your venture!
Marketing your startup business doesn’t happen overnight, so don’t let slow progress discourage you. Be patient and keep building your brand for a foreseeable path to success!
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