Introduction
Guest posting is a great tool for you if you are a content creator, marketer or an SEO specialist. This article is a step by step guide from the benefits of guest posting to how to submit guest posts correctly.
What Is Guest Posting?
Guest posting also known as guest blogging is the act of writing and publishing an article on other people’s blog or website. Another important function of this strategy is that in SEO it helps you increase your coverage area, raise link popularity and achieve higher ranking.
While you submit guest posts, you are getting useful backlinks and exposure, at the same time giving the owner of the blog useful content. It is as much an individual benefit as it is collective, in that specific traffic and improved online presence are achieved collectively.
Why Submit Guest Posts?
If you submit guest posts, it will influence your internet business in a big way. Here’s how:
- Boosted SEO Through Link Building: Submitting guest posts is a great way to get the DoFollow backlinks from some reputed sites and can also help you to build a variety of link profiles.
- Increased Brand Awareness and Traffic: Benefits of submitting guest posts include; The guest post increases traffic to your site through reaching new audiences you have not previously interacted with.
- Network Expansion: Submitting guest posts is an excellent marketing strategy for creating professional contacts within your industry.
- Social Media Growth: Such integration of social links in the guest posts makes visitors follow the profiles hence increasing followership and engagement.
Here Are Some Guidelines on How to Submit Guest Posts:
- Know the Host Blog: Always ensure that your introductory message is customised in a way that will make the host see that you are conversant with his content and his following.
- Follow Guidelines: Follow strictly the guidelines set down by the host blog, regarding your intended submission.
- Show Your Work: Ensure that you add samples of your previous writings so as to create some confidence in what you are presenting.
- Offer Multiple Topics: Give several topics to have a high probability of acceptance.
Tools for Guest Posting
Some of the tools you can use include Google Sheets for record of the pitches you made, Trello for the completion of tasks, and Yesware for tracking the digests you sent through email.
Common Reasons for Rejection
- Ignoring Guidelines: Follow instructions on length and style all the time.
- Irrelevant Topics: Always pick issues that will be of interest to the readers of the host blog.
- Mismatch in Tone: It is very important that your writing style fits the style of the host.
- Formatting Errors: Take heed of formatting guidelines to the letter.
- Grammar Mistakes: Carefully read through the text most of the time in order to ensure that there are no mistakes done.
The Best Platforms to Submit Guest Posting
- TechWyse
- MarketingTechNews
- Mangools Blog
- RankWatch Blog
- Jeff Bullas Blog
- Search Engine Watch
- Content Marketing Institute
- Search Engine Land
The Bottom Line
As much as it can be very effective to submit a guest posts if done correctly, it otherwise can be misleading if done inappropriately and therefore, there are certain guidelines which, if followed, can help in making the guest posting to be effective. In the correct way, guest blogging can improve your SEO, help you make connections and get more popularity. Use these strategies in your marketing campaigns from today to notice dramatic changes in the effectiveness of your efforts.
