Introduction
Several years ago e-commerce faced major changes and now it is the social networks platform moving to the pro level in terms of sales. This shift has seen organisations change the way they market their product by adopting an emphasis on a form of marketing with the aim of gaining attention across different platforms. Knowledge of when and how to open accounts on specific sites such as Instagram, Facebook, and Pinterest enable business organisations to compete effectively with many organisations that are already established online.
Instagram: Visual Storytelling and Engagement
As a platform that is all about images, Instagram is a great favorite of all e-commerce stores that would like to share their merchandise. Currently, Instagram has been used by over a billion active users, including those of the Business Accounts who have been provided with features such as Instagram Shopping and Stories which enable one to directly tag the products in the posts, and stories respectively for ease of purchase. Using high quality image, elaborated captions and choosing justified hashtags helps to draw in the audience concerned with the products sold.
Facebook: Targeted Advertising and Community Building
Without a doubt, Facebook continues to be a powerful social media platform that can present wider advertising opportunities and page and group building. It provides the opportunity to deliver different ad campaigns that are based on the demographics, interests, and tangible behaviors of the users, which will help to target the e-commerce businesses’ products right. Also, creating goodwill after the initial sale may help customers come back for more through various content and engagements with the brand’s management.
Pinterest: Inspirational content and Visual Discovery
Pinterest is renowned and distinct because of its purpose of counting discovery and it is beneficial for the e-business organizations that adopt aesthetic commodities. Through interesting informative, and related-to-product interests, the business gains traffic and conversion on relevant-product images. Inserting the products or ideas that you want to promote into appropriate boards and optimizing it with the use of proper keywords will enable the products to pop up in the Pinterest search engine result whenever a user is searching for something related enabling the user to find a product or idea that he/she was in search of.
The Bottom Line
Therefore, by creating an online presence in social media sites such as Instagram, Facebook & Pinterest, e-commerce businesses can stay relevant in the competitive environment. These features enable business owners to promote the items, communicate with customers, and direct them to make purchases from the actual internet store, which can result in growth in sales and customer loyalty. Do not forget to keep on thinking quantitatively and to make constant alterations on strategies based on their importance to the platform and its performance metrics in order to avoid being outperformed.
You may also contribute to our Write For us E-commerce section and share your experience with other aspiring and existing businessmen and women on how Social Media can help in business. Your input could help decide the course of business and more particularly; e-tailer business in the future.
