While social isolation is beneficial to general health, it is harmful to small companies. Foot traffic has plummeted since the coronavirus epidemic, as customers have opted to stay at home and self-quarantine. Many company owners are concerned that COVID-19 will have a more significant and longer-lasting impact than expected. As a result, shops across the board are scrambling to find strategies to maintain their consumers during the coronavirus shutdown. Here are some pointers to keep your staff and clients interested from afar.
1. Make a Strategy
As the coronavirus spreads, more organizations implement protections to protect their operations and personnel. Creating or revising an emergency preparation plan is a critical precaution that many company owners adopt. If you haven't made a strategy yet, it's time to get moving!
An emergency plan not only describes the procedures your organization plan to take in the event of an epidemic that affects your business. It also outlines the precautions you're taking to safeguard your staff and business before a pandemic occurs.
Ensure to add the following details in your plan:
- Steps that will help you keep employees safe.
- What to do if an epidemic happens in your company.
- How workers can reach you in an emergency.
- What will happen to your business operations if it becomes infected?
Proactively communicate with your consumers.
The situation is fast-changing, and no one knows what news will be delivered each day. Customers may sympathize with businesses experiencing a crisis if they communicate effectively. Inform your clients if you're closing your doors, changing your hours, or taking other actions to keep your staff and work environment safe and clean. Tell your clients via social media, email, and your website if your store is going out of business. Describe the efforts you're making to reduce risk if your shop is staying open.
Give clients a way to keep engaged, in addition to informing them about the mechanics of your approach. Customers who spend more time at home will still need to shop. Direct customers to your e-commerce business, accept orders through social media and expect more individuals to visit your website than in prior months.
If possible, implement a work-from-home policy
If you don't have a work-from-home policy or strategy in place, now is the time to implement one. Businesses are creating alternate work arrangements to protect employees from going into the office and avoiding contact with coronavirus in every state. Perhaps you've experimented with allowing staff to work from home in the past. Or maybe it's a whole new ballgame for your business.
You may not be allowed to provide employees with the option of working from home, depending on your sector and business. Perhaps you lack or cannot afford further equipment. Alternatively, staff may be required to contact consumers face-to-face as part of their jobs (e.g., nursing).
Consider implementing a work-from-home policy if at all possible. Include guidelines such as staff eligibility, remote processes, and guidelines. Include restrictions for temporary remote work in your policy as well.
Stream your Service
Go digital with your services to continue giving access to your clients sitting at home, wishing they could help your company. Tutors, personal trainers, and even therapists make their services available online. Use free technology like Google Hangouts, Skype, or Zoom to provide your services remotely.
If you work in a service vertical that doesn't lend itself to live videos, try creating a Vimeo channel where clients pay for films containing the often requested information. Vimeo employs a paywall to charge people for access to your content. For example, an accountant may create a video demonstrating how to begin a tax return (using a free service like Loom to capture their screen) and send it to their email list. A salon owner can release a video demonstrating making in-home root touch-up for customers who color their hair. You may not be able to charge as much as you would for your usual services, but it will assist with cash flow in the meantime.
Rethink Your Cleaning Methods
The following point may seem self-evident, yet it cannot be overlooked. That's right, guys, you need to clean the hell out of your place of business during this coronavirus struggle.
So, how frequently is your company cleaned? How about twice a week? Daily? Seldom? Whatever your response is, now is the time to increase the frequency you clean your business.
Consider how you may enhance your cleaning processes to safeguard your company. Consider performing any (or all) of the following to keep your company clean:
- Increase the frequency with which your company gets cleaned.
- Stock up on coronavirus-fighting soap, disinfectants, and hand sanitizer for the workplace.
- Request that staff cleans their workstations daily.
- Request that ill staff refrains from coming into the workplace.
- Encourage staff to wash their hands more often.
Keeping your workplace clean as a whistle can provide your staff peace of mind that they are working in a safe setting. Not to add, your staff will appreciate your extra effort to keep them healthy.
These are some key pointers that will help you keep your business running besides the coronavirus pandemic. So, be sure to follow them.
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