Even though email is one of the oldest ways to communicate online, it is still the most popular. With email marketing, you own the connections so that algorithm changes won't hurt your reach.
That's why it's more important to have a successful email marketing campaign.
This post will show you how to run effective email marketing campaigns by giving you tips and ideas.
1. Don't write long subject lines.
The subject line is a crucial part of the success of your email marketing campaign.
Stats show, though, that it's not just the words you use that you need to watch out for but also the number of characters you use. Emails with subject lines of 6 to 10 words get the most open.
Even if it looks like a simple one-liner, it can take a long time to develop the right one.
So, the next time you have to make one, keep in mind that the more you can say with less, the more likely your campaign will work.
2. The best content is free content: Give away something.
Free lunch or a free template are two things that people love.
Bluewire Media tested different types of content on their email list of 6,300 subscribers to see what got the most opens and clicks.
Templates and tools won because they are exactly the kind of freebies that email readers want.
3. Send email on weekends.
On how well your email campaigns do, timing is everything. You want more people to open and click on your emails, so choosing the right time is an important part.
Loyal users may want to interact with your content for another reason (share with friends or on social media, etc.). Keeping this in mind, you should use all the tools you have to figure out when the best time is to do it.
In Experian's study of how different days of the week do, Saturday and Sunday did better than weekdays, but not as well as from 8 p.m. to midnight.
Again, there aren't as many emails sent on the weekends or evenings, which could help those messages stand out.
The differences between clickthrough, open, and sales rates were not big, but every little bit counts in email marketing.
4. Don't use the person's name to personalize your email.
No more "Dear [NAME]," please.
Personalizing email greetings is not nearly as useful as it might seem. Research from Temple's Fox School of Business suggests that this personalization could be harmful.
Relationships are an important part of email marketing. Does a recipient trust you? Does the person who gets it even know who you are? When an email tries to be too friendly too soon, it makes the personalization seem weird.
In real life, getting close to someone takes time, and it seems like email works the same way.
If you want to use personalization as an email strategy, you should do it in a way that makes sense. To use someone's name in a greeting, you don't have to know them well or be close to them.
T shows much more care in sending personalized emails tailored to the recipient's needs and history.
5. Get close, but know your limits.
Personalizing your emails is a great strategy that has been shown to have a lot of great effects on your mail campaigns. Even better comes from it.
Even though getting to know your customers is good, you have to avoid going too far. People will think you're weird if you use names too much, which will hurt your reputation.
This seems like a good reason to include personalized emails in your email marketing plans.
But don't forget that personalization is more than just putting each customer's name in the email.
6. Send mobile-friendly Emails
Imagine sending an email that looks so nice. But when you open it on your phone, the pictures don't show up, and the layout isn't good.
So, your subscribers can't talk to each other. This problem could hurt the success of your campaign.
Here are a few quick design tips that will help your marketing strategy so that your subscribers don't dislike it:
- Create one-column mails
- Place important text-centered
- Have an easy-to-tap button that tells people what to do.
- Use a bigger font size.
- Show small pictures
- Reconnect with Inactive Customers
7. Use an Interesting Email Signature.
An email signature makes your emails look more professional and helps you build trust, connect with your audience, and show your subscribers a bit of your brand's personality.
When making your email signature, think about these things.
- Keep it simple. Don't put too many words and things in your signature. Stick to the basics, like your company name, email address, website, etc.
- Make sure your brand stays the same. Use the same color scheme and logo in all of your marketing materials, including your email signature.
- Add any links you need. Include links to your social media platforms and home page to get people to connect with you in other ways.
Conclusion
Testing your email campaigns is the best way to determine what works best for your business.
Also, it's important to remember that testing is something you should do all the time, not just once in a while. If you send different versions of the same email campaign to your subscribers, you can see how they respond.
You will know for your next campaign what works well and what needs to be changed.
Email marketing is both hard and fun because there are many ways to improve and do well.
It's a great place to start putting together well-thought-out plans that, if done right, will lead to more sales.
Putting in a lot of work to talk to your subscribers and help them become loyal customers will put you ahead of your competitors.
Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America, and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.
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