If you are running a business, you must know that you cannot rely solely on online advertising to promote your business. Incorporating small things like door hangers into your marketing strategy will help your business grow quickly.
According to the research, various companies will benefit from door hanger marketing strategies, such as gyms and spas, realtors, restaurants, landscaping, hair salons, mechanics, auto sales, and many more. The response rate of plastic door hanger marketing can range from 1% to 5% or more, but overall, you can expect an average return on investment of 2%.
How to Use Door Hangers to Promote Business
You can start by creating a personalized message. Remember, your customers don't have time to search for a lot of text on the door hanger. Keep the message short and clear. It should show why customers will benefit from your business and why they would choose you over your competitors.
Always include the call to action. Use unique call-to-action phrases to get them to want to take action. Include your contact information so that you can be contacted for any questions. If possible, include a discount code or coupon on the hanger. You can imagine that you are competing to attract the attention of the same customers as your competitors. Have something unique to offer, for example you can enjoy a 10% discount or save money.
Printing on both sides of the door hanger. Remember, while you want the information to be brief, if you have additional information that is critical to your business, use both at the same time. The more information you provide, the more potential customers will understand your business.
Use appropriate colors. If you want your design to be eye-catching so it doesn't immediately get thrown away, use bright colors. But at the same time, don't go too far. Keep in mind what different colors mean in the marketing world.
Images contribute a lot to the success of the door hanger. Keep your image in line with your business and the intended use of the door hanger. Use clear images. If you don't have an original image, you can get related images online.
Besides performing all these operations, you also need to consider a few factors. Things like distributing door hangers in the day. Make sure you have enough people and choose a date and place that are easy to assign. Please review current government regulations regarding door hanger distribution and the dos and don'ts. When distributing door hangers, make sure you are friendly and approachable. If someone has a question, make sure you can answer it on the spot to show that it is true and authentic. You can put them at the entrance or exit so that visitors can pick them up, not only to read the message, but also to use it later.
Should You Put the Door Hangers in the Mailbox?
The layout of the door hangers depends on the neighbourhood. In areas where the mailbox is on the side of the road, you can hang it on the mailbox. In communities where the mailbox is located near the front door, it should be hung from the door handle or slid down the windproof door.
No matter what you do, don't put hangers or brochures in the mailbox. The post office will come back to you and ask you to pay first-rate postage for each brochure you put in the mailbox.
Does Anyone Throw These Away?
Yes, but this is true for any direct response marketing. Like direct mail, time is also crucial to the service you provide. If you give the right offer to the right person, they will most likely bypass the trash can and read the brochure. Plastic door hangers allow you to send information to a specific area at a very low cost. The downside is that it takes time and work to distribute the parts. This is just another method that can be used to convey information to target customers in an inexpensive way.
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