Being able to retain your clients is one of the biggest concerns that a business owner has when it comes to operating. Doing everything in your power to keep them loyal is an important daily task. One great way to strengthen and keep existing clients is by sending weekly newsletters.
Why Sending Newsletters is Important
There are many benefits of sending weekly newsletters to your email and SMS list. One is that it is really easy to send using a programmable SMS API. This allows you to plan messages, use autoresponders, send messages from local numbers that your clients trust, and more. Some other great reasons to send newsletters weekly are below.
1. Add Yourself Into Your Client's Busy Days
We're all busy these days, and that means that everyone seems to be vying for our limited attention. Sending clients weekly newsletters is a great way to remind them about your business and brand.
2. You Will Own Your Newsletter List
One of the biggest advantages of growing your email list to send newsletters is that you own it. For instance, you don't own all of the social media followers that you might have on Instagram. At any given moment, there could be a change in the algorithm or a new policy that could take over.
You can keep your email list relevant to your target audience even if your social media platform changes. Having a dedicated email list allows you to reach out to your target customers even if their favorite platform goes away.
3. People Check Their Email Often
An important reason why you should start sending an email newsletter is that people are constantly checking their email. According to a study, over a third of online consumers check their inboxes multiple times a day.
Even though people are constantly checking their social media and search engines, they are still more likely to be to check their text and email inboxes often.
4. Newsletters Can Drive Sales
When it comes to sending an email newsletter, an important benefit it offers is the relationship-building aspect of it. Although it can be used to promote products and services, this aspect should not be overlooked. Building strong relationships can help drive sales.
5. Learn More About Your Clients and Obtain Feedback
Unfortunately, surveys are not always the best way to get feedback about your services to clients. Even if you get clients to take the time to fill them out, they might be biased.
Through the use of email newsletters, you can get a deeper understanding of your client's behavior. For instance, you can learn about their likes, dislikes, and interests. Your email newsletter's bounce rate can also provide you with insight into what your clients are most interested in.
6. Opportunity to Add Value
Unfortunately, it's not always possible to get enough time to share everything that you'd like to share with your clients. Having an email newsletter allows you to do so while also adding value to their lives.
For instance, if you're a physiotherapist, you can create an email newsletter that's focused on articles about various topics such as nutrition and the inner workings of shin splints.
There's something special about being able to make a difference in the lives of others. Having an email newsletter allows you to do so while increasing their loyalty to your products and services.
6. Build Better Relationships with Clients
By consistently sending email newsletters, you will be able to build stronger relationships with your clients and increase their loyalty. This is important for small businesses as they have many options when it comes to choosing a provider. Strong relationships with your clients will allow you to ensure that they're receiving the best possible service.
7. It's an Affordable Way to Market
Although marketing can be expensive, email marketing through newsletters is still a budget-friendly strategy for small businesses. With an effective email marketing campaign, you can reach out to your potential customers and increase sales.
Final Thoughts
It's easy to understand how newsletters can be a valuable tool for business owners. They shouldn't delay getting started because it's an easy, affordable way to get great feedback and a positive return on investment.
