Video is a great content channel for storytelling and general marketing strategy. It can bring a significant impact on the success of your content marketing and promotional efforts.
Besides, it acts as an effective method to connect and create more satisfying and rooted relationships between your brand and target audience. While everybody might want to grab these benefits of video marketing, few do not understand how to get started.
This article outlines various steps for beginners who want to take advantage of this special form of digital marketing. Read on for more.
1. Focus on your target audience persona.
In the current digital age, on-demand content has surpassed mainstream media like television, with 60% of people prefer watching online videos to watching TV. Generally, this transformation is because videos provide people with a more personalized experience than TV.
Therefore, as a business, you can take advantage of this trend by focusing your strategies on your buyers' persona. Begin this campaign by learning and envisioning who your potential customers are. Concentrate on aspects like age, gender, lifestyle, ethnicity, etc., to help you get insights into their personas.
Once you have defined who your ideal customers are, you can then move to decide the tone of your products. After which, you can start the production process from scripting, filming, editing, and uploading. Remember to have your target audience at the back of your mind while undertaking these.
2. Convey your brands' image.
Various studies show that over 60% of customers will buy a product after watching a video of your business. Therefore, by being consistent with the videos you post, you’re highly placed to win the trust of your target audience.
As a business, ensure you pass the right information from your videos. To boost your brand image further, try to include your business logo, colors, and taglines alongside the promotional video.
Also, ensure that the video is available across multiple channels to allow your customers to get your business updates from different avenues they subscribe to.
3. Prepare a video content schedule.
Consistency is the basis of success for every digital marketing campaign. Therefore, create a schedule that will guide you in posting programs. This is important because creating a video consumes a lot of time than writing or editing a blog.
So, as you go about planning, consider resource availability and other necessary requirements in mind. After creating a basic schedule, make sure you stick to it by all means. To avoid getting confused, always stay ahead of the timelines by one or two videos.
Doing this will help you cover the gaps if you are tied to an emergency or unforeseen situation that can leave your audience behind on your business updates. Again, consistent posting will make you develop brand familiarity with your consumers.
4. Come up with a budget
While it is true that a video marketing initiative gives startup businesses a level ground to compete with their established counterparts, it does not imply that everything ends with merely creating the video.
Videos on professional social media platforms like LinkedIn receive seven times more reactions and 24 times more comments than other posts. But a look at them will not show that they were filmed and edited using more advanced and professional tools.
As a business, concentrate on your audience's needs and preferences, and marketing goals, then craft a budget. For instance, an audience set consisting of college students and teenagers will be attracted by videos full of colors and pomp, while a target group of middle-class people will embrace an influencer-based video.
5. Optimize your videos.
To ensure your videos get enough visibility, you need to optimize them for search engines. Use the available keyword research tools like Ahrefs to identify relevant keywords and apply them to the video title and description for optimum visibility.
Additionally, make the video length not more than five minutes maximum. Apply a close caption for the video so the search engine can display them to those looking for the same content. And if there are actions you want your viewers to make, then include a call to action.
6. Prioritize your video content distribution channels.
After making your video content ready, the next move is to make it available for your customers to watch it. Begin by posting it on popular channels like Vimeo and YouTube. While posting, remember to use your business account, especially with YouTube.
Based on the type of your video, you can also post it on your website or blog. For those with video testimonials, you can post them on the "customer review" section. Or on the "about us" page if you have a section where you explain your brand.
Conclusion.
The above outlined steps to start your video marketing campaign will help you stay ahead of the competition and bring your brand to the limelight and boost its reach to your target audience. Doing this will simplify your efforts to convince people about the products and services you offer.
It takes time, resources, and earnest effort to come up with high-performing video content, but with the right plan and a little creativity, you can leverage its benefits to create inspiring content that compels users to commit or take action.
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