Digital marketing is worlds apart from traditional marketing. You could get away with just having an attractive billboard in traditional marketing, but with digital marketing, it’s all about grabbing the attention of the viewer, and retaining it. The best way to do that, is by making sure you nail your video marketing strategy. Nothing sticks in a viewer’s brain like a good video, and below are the 5 tips you can use to do, just that!
1. Stick to a posting schedule
Once you have the basic idea of your video marketing content all decided and ready to go, it’s important that you don’t just post it all randomly. Check which times of the week your pages get the most engagement. Go through the details of your target demographic and study it, this way you’ll know which time they would be online, and choose that time to post. You can also use the posting schedule to keep your audience hooked. If you have a video idea figured out, it’s a great idea to break up the video into parts. You can post each part with a cliffhanger to keep the audience interested. With each video, you’ll see more and more views coming in, all using one idea!
2. Add animations
Animated videos are one of the best ways to make your videos as creative as possible. With a great video animation production team, you can literally bring the craziest of ideas to life. This gives you a lot of room to be creative with your content. All you really need is a green screen, or a white one, and have your main subject be in the frame, then onwards, you can animate an entire world around them in no time! This also allows you to tailor your content according to your audience without having to create an entire set every time. Alternatively, if you don’t want to use any people at all, you can even create an entire video that’s totally animated too. It just has to appeal to your audience!
3. Work on your storytelling
You could have the most attractive video, but if your audience doesn’t connect with it, you won’t really get the results you’re after. People won’t remember it if it doesn’t make them feel something. This is one of the most important things to remember when creating a video marketing strategy. A lot of companies waste time and money trying to create the most unique video possible and it falls flat because it lacks a good story. Unless you put in the work and figure out the type of audience you have, or the people you’re trying to reach with your video, and then tailor your video according to what they will connect with, your video, would get lost in the sea of others. If they connect with the videos, it will make watching your videos, something that’s worth investing their time in.
4. Throw in a touch of you
Although your videos should be aesthetically pleasing, so people actually want to spend time watching them, that’s not all they need to be. We’ve already established that it’s important that your videos tell a story, but to take them to the next level and really nail your video marketing strategy, make the videos about you! Now, this can be “you” the person behind the brand, but the “you” can also be your brand on its own.
Show the viewers who you (or your brand) are and what you represent. Even if you think your brand is very generic, there’s always going to be something that sets it apart from the rest of the brands in the same industry. Use that! Add a touch of that in each of your videos. It’ll help viewers connect with your brand differently, and if they connect with it, they’re likely to dig deeper and find out more about your brand, and if they like what they see, they could just convert into a customer! This is something you want your videos to accomplish, and throwing in a touch of you, is one of the best ways to do it!
5. Don’t forget to add calls to action
Although a lot of people on the internet are pretty much experts and know exactly what they’re doing, and will be able to easily find your website to learn more about your brand after seeing the video, others might not be as skilled. It is important that for those people, you really spell it all out, clearly!
This is done by adding a call to action in your video. This can be anything, if your video has a voiceover, have them say something like “visit our website for more” and specify what the web address is! Or, it can be something subtle like a button at the corner of the video that they can easily click. If you’re on something like Instagram stories, it can be a little sign that tells them to swipe up! The call to action will differ according to the platform you’re on, but the idea remains the same regardless, you just have to tell them to visit your website to learn more!
Following these 5 tips, you should have a pretty airtight video marketing strategy, now all you need is to find your idea, and get started!
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