“Digital marketing is found in a variety of modules. It also has a list of things it can do with a business. This includes increasing organic traffic and exposure through search engine optimization, establishing a social media profile, and also saving time through marketing automation, according to John Lawson.
Lawson is a best-selling author and one of the top 50 Small Business Influencers. He emphasizes the importance of digital marketing elements emerging in tandem with technological advancements in order to accommodate modern technologies.
Furthermore, the algorithms of Google and Facebook demand that one focus on their digital marketing campaigns on a daily basis. As a result, what succeeded in previous years could no longer be successful in the future. As a result, below are some of the most important digital marketing trends to keep an eye on:
1. Make use of video marketing
Video marketing is without a doubt one of the most common digital marketing trends right now. The majority of consumers choose to hear about new technologies through short videos.
Businesses cannot continue to ignore video as a marketing tool. Aside from the obvious preference for YouTube, there is a slew of other ways to boost video marketing participation. On Instagram, Facebook, or LinkedIn, you can share a video or even go live with a live stream.
The constant rising transition to mobile devices has been a problem for advertisers in recent years. Long sales pages and emails, which were once common, are gradually being phased out due to the difficulty of reading them, particularly on small mobile screens.
A film, on the other hand, may communicate the same details in a medium that is compatible with any device or platform.
2. Marketing with influencers
This entails enlisting the help of key figures (such as celebrities or social media stars with a wide following) to promote the brand to wider audiences. Someone like John Lawson, who is one of the 50 most prominent people in SMB marketing, is an example of a strong influencer.
Influencer marketing isn't a fad that would go away. According to studies, influencer marketing ad spending is projected to reach $10 billion by 2021.
3. Applications for social messaging
The statistics suggest that chat applications are used for more than just sharing pictures and emojis with friends and family.
The figures demonstrate how widely used chat applications are. As a result, it makes sense for you to promote the brand's goods and services in social circles where prospective consumers congregate.
Social message applications are also good for directly messaging consumers because they enable you to personalize and enhance the user experience. In its early years, John Lawson used Twitter to gain a large following for selling mousepads and bandannas, and he claims that the opportunity has only grown with time on the different channels.
4. Voice search and smart speakers
The continued growth of voice search has caused businesses to reconsider their aggressive digital marketing plans for 2021. People anticipate that voice search will become more common in the future. Voice search offers audio material as well as other relevant information. As a result, it is extremely important.
For many businesses, the increase of voice assistants and smart speakers poses numerous opportunities (realized or unrealized). The voice-search market, which was already thriving due to Apple's Siri and Google Assistant applications, has been affected by the explosion of smart speakers, a category first launched by Amazon in late 2014. Microsoft, with its Cortana robotic assistant, has now joined the fray. When Apple released its own high-end smart speaker, the voice-search dam burst.
Artificial Intelligence is improving as well. As a result, the amount of mistakes caused by voice assistants including Google and Alexa has decreased dramatically.
5. Stories from social media
Social media Stories are full-screen, vertical smartphone videos and images that appear outside of your daily feed and vanish after 24 hours. They're just temporary, with one exception: some applications, such as Instagram, allow you to organize them into sets for later viewing.
From Snapchat's "my post" tab on Instagram, Facebook, YouTube, and even Twitter, there is no longer a social networking service that does not have a "story" feature. For a while, these tales go away. As a result, advertisers will incorporate FOMO (fear of losing out) into stories by:
- Place tags are being added.
- Use hyperlinks to your social media posts.
- Including company references as well as mentions of your followers.
Conclusion
Given the ever-changing retail sphere, it is prudent to have a thorough understanding of the anticipated developments before developing your digital marketing strategies.
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