This new world is about automation. Bots are everywhere. They are making everyday things easier for us. Everybody wants a website or service that can facilitate them to get services and products easily without going through round and round in circles of manual selection. An automation strategy can help you in gaining a good marketing advantage. Chatbot marketing is the new tool that is helping marketers in grabbing the attention of leads and turning them into users. Let’s get more info about them.
What is a chatbot?
A chatbot is a computer program or software with help of which you can automate a conversation with the visitor. They can be customized in giving a response based on the options a user is going to chose. For example, when the question about a business’s services is asked, the response can give you a better understanding of the user so that you can use that information to provide services catering to the needs of the user.
All chatbots work on the power of AI i.e. Artificial Intelligence. Some of them are filled with specific responses and a built-in conversation tree. There is a multitude of third-party software that can help you in creating your own customized chatbot without you needing to learn special coding or programming.
Chatbot Marketing?
When you use a chatbot to market your business, it becomes chatbot marketing. The strategy is getting popular these days to its innovative ideas. When Facebook integrated the chatbot feature into its messenger, the whole game changed. Facebook page messengers have now generated a huge deal of questions from users and increasing sales of business and service providers.
Using Chatbot in Digital Marketing
See, there can’t be a single way to use these Digital Marketing tools. There is a multitude of ways. Bots can provide you incredible help in automating the basic response process, answering FAQs, and sometimes can make sales if you are smart about it. Let’s have a look at the various forms it can be used-
- Customer Service Chatbot
A customer service chatbot facilitates the users to get acquainte with the major services and products on your website. At the same time, grievances, queries, and common questions can be answered by a chatbot giving the user a 24x7 response mechanism so that every lead coming to your site can turn into a potential buyer when he/she is directed towards specific areas.
- Sales Chatbots
Believe us, a smart chatbot can lead people to buy your products. You can easily set them to appoint you, collect emails and tell them about specific products and provide easy payment methods in the chatbot section. Since a person sitting with his/her, laptop or phone is getting results without working through lines of products, he/she might buy the product easily. Automated newsletters also help here.
- Frequently Asked Questions Chatbots
These chatbots answers FAQs and this way your customers come to know a great deal about your products and business making it easier for them to associate with your business and clarify in what ways you are going to fulfill his/her need. Answers are a great way to start a conversation around your business and this keeps the user engaged on the site.
- Shopping Chatbots
Facebook Messenger has made its chatbots provide an online shopping experience through their chatbots and it is a great feature. You can do that too so that customers can buy their products directly through chatbots.
- Marketing Chatbots
Lead nurturing service, helpful information sending chatbots, signing up forms asking chatbots are some of the prime examples of chatbots extensively use for marketing. However, feedback from chatbots or can I help you chatbots are predominantly seen on the internet and they make a powerful tool for digital marketing.
Don’ts of Chatbot Marketing
Yes, like every other thing on this planet, Chatbots also have don’ts. Since it’s a powerful and effective tool, you must be aware of its shortcomings too.
Never depend wholly on your chatbot for marketing. There is not a single strategy that could work for you. However, the Human touch always prefers a complete machine interface. You need to be aware that at some point customers get's in touch with the human element of your business so that their trust maintain.
Since checking of bots in few days is necessary to get to know about their work and how they are acting. Chatbot marketing is not left and let it do your work strategy.
Don’t overdo it. It can distract your users and make them lose a sense of human connection with the brand or business. Be sincere in making conversation trees that are specific to providing a human touch.
When you use third-party software to create your chatbots be aware of their terms and conditions and the information you are sharing with them. Eventually, it will come down to the image of your business that is going to form in the eyes of customers.
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