Several consumer products are bought more impulsively than others. The likelihood that your products will be purchased on an impulse depends on the product category, product price, product brand, the rigid boxes (they are encased in), and finally, product distribution.
Product Category
Hedonic products and functional products are the two categories of products identified and categorized by the packaging and marketing experts. Hedonic products are mainly consumed due to their hedonic benefits, while functional products are consumed for utilitarian benefits.
According to the Packaging Republic, impulse buying occurs more in the case of hedonic products. This is due to the symbolic meaning these products convey. To boost their looks by feeling attractive, the consumers buy a product such as cosmetics and makeup products to enhance their appearance and self-image. The packaging and branding experts further believe that the knowledge about new products drives consumers’ impulse buying intention and behavior, determined by word-of-mouth and compliance with social norms.
Product Price
Product price is also an essential determinant of impulse buying. It is a factor that affects impulse purchases of items with unexpectedly low prices. Low prices urge the consumers to feel that they are spending less than they originally planned or budgeted.
More specifically, consumers are more impulsive towards buying the products on sales or product discounts, have a low marginal need for the desired item, have short product life, smaller size, and or offer convenience and ease of storage. The price of food is an essential factor in determining food choice and impulsive purchase, particularly in lower-income groups, such as students and young consumers.
Product Brand and Custom Rigid Boxes: Many branding experts and rigid box manufacturers believe that your brand name is one of the strongest stimulus factors of an impulse purchase because of the brand’s message. They further suggest the brands print the brand logo on their rigid box packaging. If the brand logo is printed conspicuously on the custom rigid boxes, it can instantly attract consumers and urge them to buy the product right away. The custom rigid box packaging satisfies four different personal values, i.e., well-being, friendship, belonging, fun, and enjoyment, are liked by the consumers the most.
The need to fulfill these personal values through custom rigid boxes can trigger consumers' desire to buy impulsively. The rigid boxes are also associated with size and weight. These factors have an influence on consumers' impulse purchase; for example, if a consumer or buyer notes a particularly good buy on a healthcare product at his neighborhood drug store, he may curb his impulse to buy if the wholesale rigid boxes are easy to open and close and offer convenience for storing the product encased. Read more the general time.
Product Distribution
The more numerous the outlets in which the products are available, the more opportunities the consumers have to find and buy them. Since they are not shopping specifically for the product, it must be made available to them in many places where they do possibly shop.
Promotional activities have a direct impact on consumers` impulse buying behavior. In-store promotional activities, for example, discounts such as “three at the price of two,” is a kind of impulse purchase trigger. Point-of-sales communication tools and promotional activities (temporary price reductions, coupons with wholesale rigid boxes, sampling) serve as marketing stimuli and help retailers stimulate consumers` impulse buying behavior.
