Introduction:-
We have been observing in today’s time that most of the youth are talking about influencers. Some want to become influencers and some follow influencers for each and every thing.
We can say on instagram there are a lot of influencers these days with millions of followers and these influencers update different content on their pages.
But this trend is not something new. We all know earlier celebrities promote products on the tv advertisement only but now with the increase in trend of social media the trend even shifted to social media as well along with tv.
What is Influencer marketing?
Influencer marketing refers to getting the products promoted on various social media platforms through famous faces and popular accounts with millions or thousands of followers on social media platforms.
Few examples of influencer marketing are as follows:-
- Dunkin donuts promotes its business on tik tok by making reels. The company keeps on posting behind the scenes and making donuts on the platform.
- Big shot restaurant chain the Hard rock cafe collaborated with the travel influencer Mriduala Dwiedi who have a lot of fans and followers in India to join their campaign in India for promoting their brand.
- KFC India has requested famous food bloggers in India to post a post for their burger as the name “Secret burger” for its promotion.
- Leading cosmetic brand Himalaya collaborated with leading skin care, fashion, cosmetic influencers in India for promotion of their products. These influencers promoted their product by using the #wipetogo on their social media accounts.
- Paytm launched a new feature related to booking of train tickets on its app and for the purpose of promotion of this feature paytm collaborated with around 50 travel and lifestyle influencers and bloggers so that the feature can be promoted on their various social media accounts.
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Importance of Influencer marketing:-
Influencer marketing is the most trending form of marketing which is running in current time as people these days run behind popular people and get influenced by them. People makes it their profession for earning money who loves blogging. As this profession itself is a way to get successful in both the manner by being an influencer or getting your products promoted through influencers.
Few of the reasons people prefer getting their product marketing done through influencers and these are as follows;-
- It helps in increasing the sales.
- It helps in increasing the profit generation.
- It helps in taking your product more approachable.
- It helps in providing recognition to your product or services.
- It helps in making your product and service popular.
- It helps in revenue generation.
- It helps in getting your product identified globally.
- It helps in increasing the demand for your product.
Therefore, this has been a great style of marketing.
