High rankings in search results are at the heart of every successful business. Your entry position is one of the most important features of your online presence. When people look for local businesses, they may choose one of your competitors if their SERP position is higher than yours.
This is where a local SEO strategy comes in.
In this article, we’ll discuss the benefits of working with a local SEO services UK based team. If you have business locations dotted around the UK, you can significantly increase your profits by optimizing your online presence for local SEO.
What Is Local SEO?
Local SEO is a branch of SEO intended to help businesses grow. It targets people in the local area. If you own a Thai restaurant chain, for example, whenever someone enters a search in Google for “restaurants near me” your business will appear as one of the top results for local restaurants. When done right, consumers won’t even need to add “Thai” to their criteria.
What Are the Benefits of Investing in Local SEO Services?
Why are so many businesses investing in local SEO services? Because they’re looking to take full advantage of the steady increase in local searches. Here are five reasons why:
1. Boost Your Brand
If you’re a start-up, local SEO is handy for helping you to get your name known. People typically prefer to spend their money with familiar brands. When your business consistently appears at the top of the local search results, they’ll be tempted to click on your business and check out your offerings. This makes them aware of your brand. In time, awareness will develop to recognition, then sales.
2. Increase Your Website Traffic
Local SEO helps you appear in relevant searches across search engines. Once people are convinced that your business can help them, they’ll head to your website. As a result, you’ll generate a unique visitor. Even if they don’t convert, Google will notice that users have clicked on your business and visited your website. Thus, Google will continue to keep you in a top spot as you appear to be satisfying the search intent criteria.
3. Generate Reviews
Another way to hold onto your top position is to continuously generate new reviews – and lots of them from your local customers. Google will look at the proximity, quantity, and diversity of your reviews.
The other benefit is a positive impact on your brand’s reputation. When someone is considering spending money with an unfamiliar brand, they mostly look at the reviews to help make their decision. Lots of fresh reviews will help you to establish credibility and build a trusted brand.
4. Boost Your Profits
When people find out that you’re only five minutes down the road from them, they’re likely to visit your place of business. People still enjoy physically going to places, to talk to a business in person, or see what they’re buying beforehand. Attracting more foot traffic to your business creates the opportunity for more conversions and improves your ROI.
By keeping in a top position on Google, you’ll continue to generate profits on- and offline for the foreseeable.
5. You’ll Make It Onto Google Maps
Lots of people use Google Maps to find local businesses. For convenience, they’ll visit the business closer to their location. Local SEO will help to get you on the map and make it easier for local customers to find you. They’ll get directions directly to your business, and hopefully want to spend money when they arrive.
The Importance of Local SEO Services For Your Business
Over 90% of all online activity begins with a search engine. When people view the results, they’ll naturally gravitate to those at the top of the page. Therefore, implementing a local SEO strategy to get you to the top positions is essential to reach nearby consumers.
Not only that, local SEO increases your profit margins by generating sales from the extra consumers that find out about you. It also boosts your brand. By appearing in one of the top positions every time, you’ll eventually become familiar to consumers who were once unfamiliar with your brand.
Finding a quality local SEO services UK-based team to work with is essential for the growth and longevity of your business.
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