There is a difference between a surfer and a researcher. A surfer intends to browse the sites for various reasons. However, the researcher gets into the sites to acquire information and details regarding a specific topic.
The problem occurs when a researcher finds useful information on a site, but it contains a lot of complex things that are really difficult to absorb. Can you imagine a scenario like this? The situation itself is a nightmare to the researchers and becomes tiring when one has to face it.
Nothing can solve the problem except for the infographics.
Yes, you read it right. Infographics have made things easier and accessible to the researchers. It has become the best performing visual content in 2019 and since then, everyone wishes to acquire the information from such pieces of art.
Infographics are only possible with effective content marketing tools. It can reach out to the target audience if it is well-optimized and contains everything that is the basic requirement.
In this article, I will discuss how one can optimize effective infographics for SEO. It may sound simple to you, but believe me, you have to go through a lot of steps to optimize your infographics for SEO.
Steps To Optimize Infographics For SEO
Infographics should not only be attractive and stand out on the internet, but also SEO-friendly. But how will you do that?
Let’s see the steps to make your infographics workable according to the search engine optimization algorithm.
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1. Find the right keywords
Keyword research is a fundamental step in creating content for SEO. The same is required for creating infographics.
When you finalize the topic of your infographics, you have to figure out the desired target keywords.
There is one solution to the keyword research problem. Google Keyword Planner is the only platform which can help you in finding the potential keywords for your content.
The only thing you need to do is to enter the desired term related to the topic and find the best matches in the planner. It will show you both short and long keywords. You have to choose the one which has low competition.
2. Optimize the content
Now you have found the keywords for your infographics. It is time to optimize the content.
Infographics are basically images. Hence, Google can’t identify images just the way it reads the articles. But obviously, you can play your part in optimizing infographics to influence search engine ranking.
There are some places in your image’s content, which Google can easily identify. These include titles, heading tags, meta description, image filename, and URL.
By optimizing these parts of the infographics, you are letting Google know everything about the image. This way, it will be optimized and the search engine will rank it for more reach.
3. Optimize loading speed
Loading speed of the page affects user experience. Not only this, but it also contributes to search engine rankings.
Basically, infographics are high-resolution images. These heavy files and therefore, it takes a lot of time to load.
Optimizing the loading speed of your infographics is important too. It is again required to make your work accessible by the desired people.
Lazy loading technique is one of the ways through which you can optimize the infographics. You can also consultant an agency and look out for their SEO services packages to get the work done.
With a lazy loading technique, it will load various sections at once instead of the whole page when a user lands on the page.
There is another way which I know you will like the most. Compressing the file size is one of the solutions for optimizing the page speed. You can use image compression tools and reduce the file size. Keep in mind that only the size is reduced while the quality will remain the same.
4. Add a CTA
We should design infographics to perfection. Like it must have all the necessary elements and images that can grab the researcher’s attention. What else can you do with your infographic?
An attractive infographic let the users engage. It helps them in acquiring valuable information and absorb everything that they see on it. But there is one more thing that can make your work effective.
Adding a call-to-action to the image is essential. It is a value-added element that supports the content to a great extent.
This is also one of the best practices to make your infographics optimized. You have a lot of options to drive the traffic. Put a CTA on the image and let your users click it.
5. Enable social sharing
The more your infographic spreads over the internet, the more traffic your site will achieve, which will also boost the search engine rankings.
Hence, to optimize infographics for SEO, you need to make it easy for viewers to share the content on different platforms.
The best practice to make this happen is to include social media buttons on your infographic pages so that it is very convenient for people to share the infographic on their social media.
In addition to getting regular reposts, you can also do your best to promote your infographic via social media, post it to infographic directories, guest blogs, and use other content marketing techniques such as reaching out to influencers. This is how the famous companies like @TKDigitals promote their sites and content over different social media platforms.
The Bottom Line
Designing a stunning and readable infographic is not enough. You need to perform several other actions to make it reach out to the target audience. The search engine ranking is equally important because without this approach, you cannot get to the desired audience easily. This article has definitely solved your problem to a great extent. Not only will you save your time in engaging users one by one, but also drive traffic efficiently. Many professionals use these techniques to achieve optimization. You can also save your time and get more views on your infographics by implementing these best practices.
