Looking for a lucrative career that gives you a creative space and is highly rewarding? Well, digital marketing is the right choice for you. In the past decade, the extent to which this domain has grown has been overwhelming.
The market value of the digital marketing domain is expected to reach $56.52 billion by 2021.
There are huge opportunities for digital marketers worldwide, and getting into the digital marketing field can be the best career decision you can make for yourself.
As of November 2021, India is expected to generate nearly 20 lakh jobs in the digital marketing industry, and job opportunities are expected to grow by 27% by 2025.
So, why wait to invest your time and energy in becoming a digital marketing professional.
Digital marketing and its grind
It's no surprise that digital marketing is the most sought-after job domain in today's times, with all brands resorting to it to increase their online brand visibility and revenue.
For all brands and businesses, digital marketing is a must-have. Digital marketers might work for agencies that provide services to a variety of brands, or they can work for a company that has its own in-house marketing team.
Digital marketing has become a basic requirement for brands nowadays. Everyone is striving for a space online, from well-established brands to budding startups. There is no reason not to invest time and effort into digital marketing for brands.
Domains of Digital marketing
If you are looking forward to starting a career in Digital Marketing, you first need to know about the nature of the field and the various subdomains in Digital Marketing.
- Social Media Marketers/ executives: Social media marketers manage the end-to-end social media activities of brands. Social media marketing is of great need in the digital marketing domain.
- Content and Copy Writers: Content is king, and be it a social media post, an ad copy or a blog, content writers and copywriters are a great need to spill their creativity.
- Digital Marketing Specialists: They are involved in running ads, generating leads, conversions, and sales. They are also involved in the budget allotment and optimization of sales.
- Web designers/ Web developers: Web developers build, design, construct and maintain the functionalities of a website. Web designers and developers are an integral part of the digital marketing domain.
- UI and UX Designers: They are responsible for creating user interfaces and designs on websites.
- SEO Specialists: In ensuring that the website drives traffic and has the ability to rank organically, SEO executives carry out a great deal of work.
- Graphic designers: Graphic designers are involved in creating creatives, designs and delivering visual concepts and image layouts. Graphic designers are vital as visual content are a great need in digital marketing.
Quick tips to start a career in digital marketing
1. Learn the basic skills of digital marketing
Basics to Digital marketing is the first foundation that you lay for a successful career in digital marketing. There are various skills that you need to develop in order to have a successful career in digital marketing, and below are a few of them.
- Basic Design Skills
- Communication Skills
- Content Creation
- Content Writing
- CRM
- Data Analysis
- SEO & SEM
- Social Media
Make sure that you get an idea about all of the above and develop basic skills in them. This will give you a chance to understand about
2. Pick a domain that suit you
Now that you have a basic understanding of the digital marketing domain pick a field that interests you and make sure that you gain all the learning and develop all the required skills. Digital marketing is a vast domain, and you can always shift your domain and learn all the intricacies of digital marketing.
3. Get certified
There are quite a few institutes that offer a digital marketing certification course. Getting a certificate in the field of digital marketing can help you have a higher edge in getting a job in the field of digital marketing. You can also pick an online digital marketing course and study at your own pace. A certification course will give you a concise course module, and this will aid you in getting a constructive learning approach in digital marketing.
4. Make sure to get practical exposure
You need to put into practice what you learn so that you gain practical exposure. Getting an internship would be the best idea in getting practical exposure. Look for a digital marketing agency or a firm and get an internship in the domain that you are interested in. You will learn a lot from digital marketers, which will be an icebreaker for you in the field.
5. Build a strong portfolio
Slowly start building your portfolio right from the start of your learning journey. Add on the skills as you learn more. This will help you keep track of your learning journey and will help you in giving a push to learn more. Prepare a resume that is attention-grabbing and exhibits your skills, traits and attributes. Make use of Canva to prepare an attractive resume and apply for jobs and internships using it. A good resume will create an immediate good impression from your job recruiters.
6. Networking is the key
Digital marketing is a relatively new and developing field, and anyone reputable will be known by others. Be it digital marketing or any other domain that you are employed in, networking is vital. Networking will help you gain a lot of insights that you otherwise would not. You never know when the networks that you built will help you or come in handy.
7. Learn about digital marketing automation tools
Hard work is important, but smart work is pivotal. Automation tools are the ones that help out in doing smart work in the digital marketing domain. Automation tools help in the main domains of digital marketing, and by making use of the same, you can get your digital marketing work done with much ease. Knowing the usage of digital tools and being familiar with them can help you make your resume stand out among others.
8. Keep up with the trends and keep learning
Digital marketing is a rapidly growing field, and there are numerous trends popping up now and then. You need to constantly be updated with the latest trends and keep yourself woke in the field of digital marketing to create a strong place for yourself in the market.
9. Apply for the right job or even do something of your own
After following the above steps, you need to look out for jobs that suit your requirements and apply for them. Decide whether you want to work for an agency, an in-house marketing team of a firm or a corporate and then apply for the job that suits you best. If you want to do something of your own, you can become a freelancer, and it will help you work at your own pace and offer a multitude of services to various clients. Freelancing is a good option for digital marketers who want to accomplish things on their own and are willing to offer a variety of services. Digital marketers that work as freelancers can provide their clients with digital marketing services.
So, that is everything that is needed to know about starting a career in digital marketing. Always be on the lookout for new l opportunities, learning new things and gaining new experiences as digital marketing is a domain that is changing rapidly, and you need to be updated to find a strong place for yourself in the market. Good luck with your digital marketing career that lies ahead. Let us know your queries and suggestions in the comments below.
Author Bio
Karthik
Karthik is a Digital Marketing Head at EchoVME Digital. He heads the development team, SEO team at echoVME, and a trainer at Digital Scholar. He has been working in the development field for over a decade and is the go-to person for any SEO and tech-related queries.
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