In today’s world, email marketing is well and alive irrespective of the rapid development of popular social media and the technological market. When subscribers function by taking action while receiving and reading an email you sent them, it is known as email conversion.
Email is a strong channel for marketers who use it with unmatched reach. Furthermore, the users who act on the sent emails increase the conversion rate. In this article, we will learn about email marketing and conversion.
How To Calculate Email Conversion Rate?
There exists an email conversion rate formula, and it is,
Email Conversion Rate = (Number of Conversion Number of Delivered Email) X 100
You have to divide the number of users who executed your action by the whole number of emails sent. Then, you have to divide the result of this by 100.
What Is A Good Conversion Rate?
According to research, the average open rate of every industry is 21.8%. So, figuratively speaking, 2%-5% of email conversion rates are considered pretty good, depending upon the industry you are in. So, there is not a perfect answer to that.
The best and smart way to determine conversion rate is to consider any digit higher than your current rate. So, you have to work for its continuous improvement. Keep in mind to stay above the average of your industry.
Your emails will need a significant revamp if your email conversion is lower than usual. Search for high-converting landing pages from King Kong on the web.
How To Increase Email Conversion Rate?
You have to view your email delivery procedure to answer how to improve your email conversion rate. You have to consider the crucial components above for a better conversion rate. You can look for high-converting landing pages from King Kong.
- Subject line: It is the face of your email. The effect will result directly in your conversion rate of the campaign. Make sure that you add the main points of your users creatively.
- Segmentation and Personalization: You have to send the right emails to the right people to open. You have to make your emails relevant for the users. So, you have to segment your users on browsing activity, demographic-based, and purchase history.
- Captivating Visuals: Engaging visuals can increase the conversion rate as engagement increases. Trending or relevant illustrations, emojis, stock photos, and other visuals draw in the desired attention, which proves to be beneficial.
- A/B testing: You have to create a few email variants and send them to random recipients with A/B testing. You have to examine the separate emails' conversion rates and open rates. It will help to reach your conversion goals. You can look for high-converting landing pages from King Kong as well.
Conclusion:
With that, we have concluded this article. We hope we can help you with everything you need to know about email marketing and conversion and high-converting landing pages from King Kong that we mentioned above after thorough research.
The email conversion is relevant to the user experience offered by you. Therefore, the conversion rate will increase as you invest in the user experience work.
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